Location: San Francisco, CA
On-Site| Full-time
Compensation: $180K - $220K • 0.05% - 0.07%
Our client, a high-growth leader in the sales performance technology sector, is seeking a creative and high-energy Founding Creative & Brand Strategist. This role is designed for a visionary who specializes in bold ideas and high-impact brand experiences that challenge the traditional B2B marketing mold.
You will be responsible for dreaming up daring concepts—ranging from guerrilla marketing stunts and field activations to thoughtful, surprise-and-delight gifting—and bringing them to life. This position is part artist, part producer, and part strategist, sitting at the intersection of brand personality and pipeline generation.
Key Responsibilities
Guerrilla & Field Activations
- Conceive unconventional marketing stunts and activations that drive brand buzz both in-person and online.
- Manage the end-to-end execution of stunts, including sourcing props, coordinating vehicles, and planning complex logistics.
- Collaborate cross-functionally to ensure brand experiments align with the organization’s overall identity.
Content Production & Collaboration
- Partner with social media teams to transform physical activations into high-quality video content, blog pieces, and customer stories.
- Identify target accounts and customers alongside Sales and Customer Success to deliver personalized, memorable experiences.
- Work with Demand Generation and Events teams to ensure creative activations translate into measurable pipeline.
- Build a library of evergreen “brand personality” content to maintain a consistent market presence.
Operational Ownership
- Manage budgets for all experiential projects, including props, transportation, and event production.
- Develop repeatable playbooks for activations, analyzing performance to scale successful ideas.
- Track and report on key performance indicators, including engagement, impressions, and influenced pipeline.
Requirements
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Experience: 3+ years of professional experience, with at least 1+ years specifically in experiential marketing, guerrilla marketing, creative production, or brand marketing.
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Location: Ability to work on-site 5 days a week at the San Francisco office.
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Travel: Willingness to travel 20-40% for customer office visits, events, and city activations.
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Citizenship: Must be a US Citizen or hold a valid US work visa.
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Creative Intuition: A proven track record of generating viral or highly engaging ideas that break through the "B2B noise."
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Organizational Skills: Strong project management abilities to execute "wild" ideas with precision and efficiency.
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Preferred Background: Experience in B2B SaaS or high-growth startups is a plus, as is a background in video production, improv, or event performance.
Benefits
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Growth: Opportunity to join a category-defining company during a period of rapid scaling (expanding from 15 to 30+ employees this year).
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Creative Freedom: Direct access to leadership that encourages unconventional marketing and provides the autonomy to pitch and execute "out of the box" ideas.
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Health: Comprehensive medical, dental, and vision insurance.
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Perks: Daily free lunch in the office and commuter benefits.
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Impact: Massive ownership over a new marketing function with the ability to define the brand’s physical presence in the market.
Interview Process
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Initial Screen: Preliminary conversation to discuss experience and alignment.
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Take-Home Assignment: A creative exercise followed by a review call with the GTM team.
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Panel Interview: Final round with the company founders.